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Privacy Policy

Last updated: August 2026

This policy explains what personal data we process on bimi.tv, for what purpose, on what legal basis, who we share it with and how long we keep it.

1. Data controller

  • UMAI MEDIA S.L. · Tax ID (CIF) B26634485
  • Calle San Gerardo 50, 28035 Madrid, Spain
  • Privacy contact: [email protected]

We are not required to appoint a Data Protection Officer. Privacy enquiries are handled at the address above.

2. Our role: controller or processor

BIMI.TV is a platform businesses use to publish their own video. Depending on the processing, we sit in a different position, and that changes who you should approach:

  • We are the controller for platform account data, sessions and security, and billing. We decide what those are used for.
  • We are a processor for the playback events generated by the videos each client embeds on their sites. The client is the controller: they decide what is measured and why, and we process that data on their instructions under an art. 28 GDPR processing agreement.

If you are a viewer of a video embedded on someone else's website and want to exercise your rights, approach the operator of that website. If you write to us, we will pass your request on to the relevant client.

3. Data we process

3.1 Account data (platform users)

Username, display name, preferred language and a cryptographic hash of the password. We do not store passwords in clear text and cannot recover them.

3.2 Session and security data

When you sign in we record the IP address, browser user agent, device type and a session token, together with a device identifier that lets us recognise already-known machines and detect anomalous access. Where IP geolocation is enabled, we look up the approximate location (country and region) and the access provider associated with the IP.

3.3 Playback analytics (viewers)

When someone plays an embedded video we collect playback events: event type (load, play, completion), the URL of the page hosting the player, the IP address, the user agent, screen resolution, browser language and device type. These are used to build aggregated statistics for the client publishing the video. We do not build advertising profiles and we do not identify individual viewers by name.

3.4 Billing data

Company name, country, address, postcode, VAT number, IBAN and SWIFT code, where the client provides them. Used solely for invoicing and to meet accounting and tax obligations.

3.5 Content uploaded by clients

Videos and their metadata may contain third parties' personal data, such as people appearing in or mentioned in a recording. For that content we act as a processor: we host and process it on behalf of the client, who is responsible for having an appropriate legal basis.

4. Purposes and legal bases

We process data for the following purposes:

  • Providing the service: operating the platform, authenticating users, hosting and delivering video. Basis: performance of a contract (art. 6.1.b GDPR).
  • Security: detecting and preventing unauthorised access, fraud and abuse, and keeping access logs. Basis: legitimate interest (art. 6.1.f) in protecting the service and its users.
  • Audience analytics: giving the client aggregated statistics about their videos. Basis: determined by the client; we act as processor (art. 28).
  • Billing and accounting: issuing invoices and keeping the required records. Basis: legal obligation (art. 6.1.c) and performance of a contract.
  • Video advertising: where the client enables monetisation, requesting ads from an external provider, which may set advertising cookies and identifiers on the viewer's device and use them to personalise and measure ads. Basis: the consent collected by the site hosting the player and relayed through the industry consent framework (TCF).
  • Service communications: operational and security notices and changes to the terms. Basis: performance of a contract and legitimate interest.

5. Cookies and local storage

We use functional cookies only, and the embedded player uses local storage for technical purposes. We use no first-party advertising cookies, no tracking pixels and no third-party analytics. Full detail, with names, purposes and lifetimes, is in the Cookie Policy.

6. Recipients and processors

We do not sell personal data and do not share it for commercial purposes. The following providers act as processors or as independent controllers:

  • OVH SAS (France): server hosting and infrastructure. Data is stored in data centres located in the European Union.
  • ip-api.com: approximate IP geolocation for sessions and analytics. The IP address is sent to this service.
  • Google (Ad Manager / IMA SDK): video ad delivery, only where the client enables monetisation. Google acts as an independent controller and may set advertising cookies and identifiers on the viewer's device. Subject to Google's privacy policy.

We may also disclose data to courts, law enforcement or public authorities where we are under a legal obligation to do so.

7. International transfers

The core infrastructure is in the European Union. Some of the providers above may process data outside the European Economic Area; where they do, the transfer relies on a European Commission adequacy decision or on Standard Contractual Clauses, together with any additional measures required. You can ask us about the safeguards in place by writing to [email protected].

8. Data not obtained from you (art. 14 GDPR)

If you are a viewer, you did not give us your data directly: we receive it from your browser when the player loads on our client's website. The categories involved are those described in section 3.3, they come from that interaction, and they are processed on behalf of the website operator. The same applies to personal data that may appear in content a client uploads.

9. Retention

We keep data for the following periods:

  • Account data: while the account is active. Deactivated accounts are kept for up to 12 months before deletion.
  • Access logs: sign-in attempts are deleted after 30 days; security events after 90 days.
  • Playback analytics: raw events are processed and deleted periodically. Aggregated statistics (by country and by day), which no longer identify an individual, are kept indefinitely.
  • Billing: for the periods required by commercial and tax law, generally six years.
  • Client content: for the term of the agreement and the return or deletion period agreed in it.

10. Your rights

Under the GDPR you may exercise the following rights:

  • Access: obtain a copy of the personal data we process about you.
  • Rectification: correct inaccurate or incomplete data.
  • Erasure: ask for deletion where the data is no longer necessary.
  • Restriction: ask us to restrict processing in certain circumstances.
  • Portability: receive your data in a structured, commonly used format.
  • Objection: object to processing based on legitimate interest.

Exercise them by writing to [email protected], stating which right you wish to exercise. We respond within one month. If you believe we have not handled your request properly, you may complain to the Spanish Data Protection Agency.

11. Security

We apply technical and organisational measures appropriate to the risk, including: bcrypt password hashing, HTTPS encryption on all communications, cookies carrying the HttpOnly, Secure and SameSite=Strict attributes, CSRF protection, Content Security Policy headers, rate limiting on authentication endpoints, and per-company and per-channel permission controls. No system is infallible: should a breach occur that poses a risk to your rights, we would notify it in accordance with arts. 33 and 34 GDPR.

12. Minors

The platform is aimed at businesses and professionals. We do not create accounts for minors and do not knowingly collect their data. If we find that a minor's data has been processed without a legal basis, we will delete it.

13. Automated decision-making

We do not take decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you, and we do not profile you for that purpose.

14. Changes to this policy

We may update this policy to reflect changes in the service or in applicable law. The current version will be published on this page with its date. Where a change is substantial, we will tell clients through the usual channels.

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